Since 1984

Our Story

The creator of the original mineral salt deodorant.

Our Story

CRYSTAL, the creator of the original mineral salt deodorant, has been leading the natural deodorant industry since 1984. We formulate our deodorants with clean ingredients that are always free of aluminum, parabens, silicones, phthalates, and artificial fragrances and colors.

Since our founding over 40 years ago, CRYSTAL has provided an effective, mineral-based line that’s vegan and cruelty-free. Our ingredients are non-toxic, and our packaging is eco-friendly.

CRYSTAL is committed to the safety, health, and welfare of both our customers and the environment. CRYSTAL Deodorant is a recognized leader and innovator in mineral-based, hypoallergenic deodorant.

The original CRYSTAL Mineral Deodorant Stone held over its dish

“We’re passionate about creating deodorizing products that are effective, safe, good for you, and good for the world.”

Our Philosophy

We know that when people pursue their passions, great things can happen. Personally, we’re passionate about creating deodorizing products that are effective, safe, good for you, and good for the world.

From our humble beginnings, when our founder carted a suitcase full of our products around to department stores, to our presence around the world today, our passion has always guided us. We’ve remained committed to safe ingredients, environmentally friendly packaging, and our refusal to test on animals. We’ve also always pursued improvement, creating new products and working to reach more customers. Our journey isn’t complete, but we’re certainly proud of how far we’ve come.

A smiling group of people outdoors beneath the CRYSTAL Mineral-Enriched Deodorant wordmark

Looking back, we’re most proud of the role our products have played in helping our customers pursue their passions. From the field to the conference room, our products keep working long after others would have quit. By making products that are strong under pressure, we’ve given many people one less thing to worry about as they face immense pressure in pursuit of their passions.

While you’re climbing that mountain or that corporate ladder, CRYSTAL will have your back. Apply your favorite CRYSTAL product in the morning, and be confident that it will last all day, no matter how pressure-filled that day may be.

The CRYSTAL Mineral Deodorant Roll-On collection

Here’s to getting better, one day at a time, and to changing the world, one deed at a time. You can do great things. CRYSTAL is happy to come along for the ride.

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