Our Story Crystal logo - a treasured brand

CRYSTALTM, the creator of the original mineral salt deodorant, has been leading the natural deodorant industry for 35 years, formulating its deodorants with clean ingredients that are always free of aluminum, parabens, silicones, phthalates, and artificial fragrances and colors.

Crystal Mineral Stick - UnscentedSince its founding 35 years ago, CRYSTALTM has been providing an effective mineral-based line, that’s vegan, and cruelty-free. The ingredients are non-toxic and the packaging’s eco-friendly.

CRYSTALTM is committed to the safety, health, and welfare of both our customers and the environment. CRYSTALTM Deodorant is a recognized leader and innovator in mineral based hypoallergenic deodorant.

Our Philosophy

We know that when people pursue their passions, great things can happen. Personally, we’re passionate about creating deodorizing products that are effective, safe, good for you, and good for the world.

Our Philosophy
From our humble beginnings, when our founder was carting a suitcase full of our products around to department stores, to our current presence around the world, our passion has always guided us. We’ve remained committed to the use of safe ingredients, the use of environmentally-friendly packaging, and our refusal to test on animals. We’ve also always pursued improvement. We’ve created new products and worked to increase the number of customers we reach. Our journey isn’t complete, but we’re certainly proud of how far we’ve come.

Looking back, we’re most proud of the role our products have played in helping our customers to pursue their passions. From the field to the conference room, our products keep working long after others would have quit. By producing products that are strong under pressure, we’ve given many people just one less thing to worry about as they faced immense pressure in pursuit of their passions.

While you’re climbing that mountain or that corporate ladder, CRYSTAL™ will have your back. Apply your favorite CRYSTAL product in the morning and be confident that it will last all day, no matter how pressure-filled that day may be.

Here’s to getting better, one day at a time, to changing the world, one deed at a time. You can do great things. CRYSTAL is happy to come along for the ride.