Research

Methodology

This study was commissioned by Crystal Deodorant and conducted by Sentient Decision Science, an independent market research and consulting firm. The research is based on a survey of approximately 1,000 U.S. men and women 18 and older. The margin of error for this survey is +/- 3.1% percentage points with a 95 percent level of confidence. For more information about this research please contact Crystal Deodorant or Sentient Decision Science.

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