The Crystal Story
While traveling in France in 1984, Jerry Rosenblatt, Founder and CEO of Crystal, was introduced to a mineral product used to purify water. That same product, he discovered, also worked as an all-natural yet powerful deodorant. He began importing the minerals, assembled a small team of friends to shape, mold, smooth, and package each stone by hand. No two rocks were the same, measuring anywhere between eight to ten inches in diameter and weighing between six to nine ounces. Jerry named the product Le Crystal Naturel. With a suitcase full of these clunky “rocks,” he met with department store buyers across the U.S. and tried to persuade them to take this odd looking product that promised to prevent body odor, naturally.
His big break came at Henri Bendel, an upscale New York Department Store. Convinced by the Rock’s potential for success, Bendel's ran a full page ad for it in the New York Times. The Rock sold out in one day. The Rock’s success snowballed. Other high end department stores like Bloomingdale’s and Marshall Fields began to stock Le Crystal Naturel and Jerry’s little business was off and running.
As demand grew for the product, Jerry made the crucial decision to begin manufacturing and selling different versions of the Rock in an effort to reach more consumers. The products, now marketed under the Crystal Body Deodorant name were sold through drug store chains and health food stores. First came the stick (1993), then, in quick succession, the spray and the roll-on (1997). The foot deodorant launched in (1997) and the travel stick in (2000). Spring 2009, we will launch our new Crystal essence line of lightly scented all-natural deodorants.
The company owns two patents on the twist-up stick container (US Patent numbers 5,518,715 and 5,902,062), which help the crystal remain firmly in place over a longer period of time. We frequently hear from customers that their Crystal Body Deodorant stick lasts up to a year.
Today, thanks to the loyalty and enthusiasm of our customers, Crystal (as we are commonly known) markets and sells its products through over 20,000 stores across the US and Canada, Europe, Latin America, Australia, New Zealand, Asia, Africa and the Middle East.
Crystal continues to produce and sell its original Rock product throughout the world and its ingredients continue to be the DNA inside all of our all natural deodorants.
We are a member of "The Campaign for Safe Cosmetics" and pledge that any products we make will meet the standards and deadlines set by the European Union Directive 76/768/eeC to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects.
We also pledge that our products have never been and never will be tested on animals.
We believe in giving back to our communities and we donate generously to Cancer Treatment Centers nationwide, humane societies, schools, homeless shelters, fundraisers, food banks and various other charities.
Jerry’s still with us and he still uses Crystal deodorants every day – naturally!.